The Subtleties of Sensory Marketing: How You're Tricked to Buy

That song tastes awfully salty. A brief overview of Synaesthetic Marketing.

Previously, I have discussed how sensory marketing can effect consumer decision-making when smells or sounds are used by shops, restaurants and bars. The use of sensory marketing via packaging to … Continue reading

December 14, 2012 · 1 Comment

Buy 1 get 1 half price special offer on a limited edition trial free

Once again I find the topic of this blog straying away from sensory marketing as my ability to get distracted well developed from years of not paying attention. The inspiration … Continue reading

December 7, 2012 · 3 Comments

You will you won’t, You do you don’t, You’re saying you will, But you know you won’t

Social influence is a funny thing, and it’s also something I feel has some strong links to consumer decision making. Recently, I have seen and commented on a number of … Continue reading

November 30, 2012 · 2 Comments

Return of the Senses

In my first blog, which feels like an age ago now, I started my theme of sensory marketing with its use via smell. Then my horrendous attention span led me … Continue reading

November 23, 2012 · 3 Comments

The World in Packaging: Part 2

GO COMPAARREE…..No! Get out adverts, the break is over and it is time to return to The World in Packaging. To briefly re-cap, before the inevitable advert break, we looked … Continue reading

November 22, 2012 · 5 Comments

Cut to Commercial! It’s time for an ad break.

What’s a two part program without an advert break? Go make a brew, maybe use the loo, then sit down to catch the end of the break before Part 2 … Continue reading

November 2, 2012 · 4 Comments

The World in Packaging: Part 1

Captain’s B-log…week 3. We’ve seen how shops entice you in with smell, and how they are designed to maximise the time  you spend there and increase the likelihood that you … Continue reading

October 26, 2012 · 2 Comments